Divide loaf into 3 equal sections for a large bear, or use 3 rolls for a small bear. With one section, form an oval for the body and place on a sprayed cookie sheet. Divide second section in half and shape one of the halves into a circle and place above body for head. Form remaining half into a flat circle. Cut the flat circle in half and place at sides of body for haunches.
Divide third section into three pieces. Flatten one piece and cut in half to form two feet. Place cut side down under body. With another piece form two paws and place on body and above haunch.
Divide last piece into thirds leaving one smaller than the other two. With one larger piece form two ropes, loop them for ears, and tuck under top of head. Form a deep, round muzzle out of second large piece and place on face. Divide small piece into balls to form eyes, tip of nose, belly button and pads for paw. Place on bear. With scissors, clip all paws. Brush thoroughly with beaten egg. Let rise about 30 minutes. Bake at 350°F 20 minutes or until golden brown