Spray counter lightly with non-stick cooking spray. Roll loaf or combined rolls into a 12x14-inch rectangle. Brush with butter.
Combine remaining ingredients together and sprinkle over dough.
Roll up jelly-roll style, starting with a long side. Pinch seam to seal.
Cut into 12 equal slices. Place cut side down in a sprayed muffin pan. Cover with sprayed plastic wrap and let rise until double in size.
Remove wrap and bake at 350°F 10-15 minutes.