Chocolate lovers will really get excited about this recipe.
Flatten loaf into a 7x11-inch rectangle. Sprinkle with sugar, coconut, chocolate chips and pecans to within 1/2-inch of edges. Roll up tightly, jelly roll style, starting with a short end. Be careful not to stretch the dough. Sprinkle sugar crystals and additional coconut over loaf if desired.
Place loaf, seam side down, in a well sprayed 8 1/2x4 1/2x2 1/2-inch bread pan. Cover with sprayed plastic wrap and let rise until 1-inch over top of pan.
Remove wrap and bake at 350°F 35 minutes. To prevent over browning, cover with foil last 10 minutes of baking.