Combine ground beef and seasoning salt and mix well. Make into sixteen 2 inch patties. Place a piece of cheese on top of 8 of the patties. Top cheese with remaining 8 patties. Pinch edges together to completely enclose cheese. Cook in frying pan over medium high heat 4-5 minutes on each side. Set aside to cool.
Cut each roll into 4 equal pieces. Roll each piece into a 15 inch rope. Flatten each rope. Wrap two flattened ropes around each burger, securing in the back. Leave space uncovered on the front of the burger for eyes.
Place on baking sheet and bake at 375°F 10-15 minutes. Use ketchup or mustard to make eyes on each one. Serve with ketchup and mustard for dipping.