Spray counter lightly with non-stick cooking spray. Combine dinner or Texas rolls into a ball and roll into a 12x16-inch rectangle. Cover with plastic wrap and let rest.
In a small bowl, combine remaining ingredients until evenly mixed.
Remove wrap from dough. With a stiff rubber spatula spread all of the cheese mixture thinly over the dough. Leave 1-inch along one of the long edges bare. Starting from the edge opposite the bare edge, roll up the dough jelly-roll style. Seal the bare edge to the rolled up dough by pinching them together.
Using a sharp knife, cut into 12 equal slices. Place, cut side down, on a sprayed baking sheet or in sprayed muffin cups.
Cover with sprayed plastic wrap and let rise until double in size.
Remove wrap and bake at 350°F 15-20 minutes or until golden brown.