Spray counter lightly with non-stick cooking spray. Roll loaf or combined dinner rolls into a 12x18-inch rectangle. Combine butter with seasonings. Brush mixture on dough, reserving a small amount to brush on top later. Arrange pepperoni on top of seasoning mixture and sprinkle with cheese.
Beginning with a long side, roll up dough jelly roll style. Tuck ends under and place, seam side down, on a large sprayed baking sheet.
Using a sharp serrated knife cut several vents in the top. Brush with reserved seasoning mixture.
Cover with sprayed plastic wrap and let rise for 30 minutes.
Remove wrap and bake at 350°F 20-25 minutes..